11/14/2022 0 Comments True crime story about an ex-cop who rigged the bi-annual mcdonald’s monopoly game![]() ![]() The numbers definitely prove it – McDonald’s sales were boosted by 40% as a result. Simon Marketing is the company behind the Happy Meal, and I think we can all agree that the kids’ meals were a massive success. The Monopoly contest started in 1987 as the brainchild of a company called Simon Marketing. Some were instant-win pieces, ranging from free menu items to cars, vacations, and the highest prize of a million dollars. The object of the game was to collect various Monopoly properties that could then be redeemed for prizes. Source: TwitterĪnd if you’re familiar with Monopoly (which come on, who isn’t?), then this should be easy to follow. The McDonald’s Monopoly promotion involved collecting little peel-off game pieces that were placed on the packaging of the menu items as well as in print ads. But if this was before your time or you just weren’t a big fan of fast food, then this is how the game went. You might remember the Monopoly game promotion (I certainly do). His intentions might have been to help them, but in the end, more than 50 people were convicted in the scheme. Through most of the ‘90s, he pocketed the pieces and sold them to a huge and intricate network of friends and distant relatives. Source: HBOĪll you needed was a lucky game piece. Jacobson’s fortune and failure revolved around the twice-a-year Monopoly game promotion, which promised customers anything from a free sandwich to a million dollars. And he did it for over 12 years! How? He had a trick: stealing and selling McDonald’s Monopoly game pieces. It all starts with a man who was as Uncle Jerry… The Gist of ItĪ man named Jerome Jacobson swindled more than $24 million out of the most popular fast-food chain in the world. Now, it makes total sense why people basically forgot about it, right? But now that nearly two decades have passed, the clouds have parted, and we can take a look into what really happened in the notorious McDonald’s Monopoly scam that resulted in more than $24 million cheated out of the system. Photo Illustration by Elizabeth Brockway / The Daily Beast The reason you haven’t heard about this insane ‘90s scandal is that the trial literally began the day before the terrorist attacks on September 11th, 2001. And it’s not because it has delicate information that the public can’t know about – it’s all public information now. It’s not that it’s boring or uneventful – because it’s anything but. Be honest: have you heard of the McDonald’s Monopoly scam before the new HBO documentary series came out? Probably not. ![]()
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